Events & News

CFBN Innovation Series: E-Commerce Has Come of Age

Curion's Director of Client Services Midwest, Joey Kreger, will be speaking at CFBN's Innovation Series panel covering the role of E-Commerce and how its expansion has shifted consumers' expectations and needs.

Over the past few years, E-commerce has turned a corner. According to GroceryDive, food and beverage led all categories in online sales growth in 2020, with gains in the channel more than doubling to 75% from 32% in 2019. This evolution and disruption of typical retail “norms” that e-commerce giants have brought to the business -to-consumer relationship is a conversation that every company within our industry should have. Are you and your business embracing this “hotbed” of e-commerce growth?

Join CFBN and Fifty Gazelles as we take a closer look at E-Commerce and what it means for our industry’s future. The pandemic pushed e-commerce forward, especially within grocery and carryout. Your business must have a plan to continue achieving sustainable and profitable growth. Consumer shifts in expectations, shopping habits, product expectation, and delivery expectations now resoundingly impact nearly every corner of the food and beverage industry – make sure your company is in the conversation.

 

About Curion:

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.

An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.