With 6 functional soda brands tested on 450+ consumers nationwide, this powerful 67-page full report, normally valued at over $50k, includes:
- In-store mobile mission insights.
- Online survey results.
- CLT (Central Location Test) data.
- Competitive product performance using Curion Score™.
- Consumer sentiment analysis.
- Insights into context-driven appeal.
- Barriers to purchase.
- Taste vs. benefit trade-offs.
- Design feedback on packaging and claims.
- Behavioral takeaways from shoppers.
- Actionable recommendations.
Is your functional soda worth the hype, or do you need to rethink brand positioning for maximum impact?
The functional soda category is booming, with a projected 8.2% CAGR from 2024-2030. But are health-conscious consumers willing to compromise anything with their favorite sodas for a better-for-you boost?
Do shoppers expect functional sodas to taste as good as traditional ones? How does the in-store experience impact adoption?
Curion’s latest research reveals key purchase drivers, from taste perception to perceived efficacy, shaping functional soda success.
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About Curion
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
