Curion’s CEO, Sean Bisceglia, shares why in-person research methodologies, from focus groups to category appraisals, are so important. “Regardless of any variance in the online to in-person research ratio, the consumer insights industry will rely on the return of in-person testing to fully inform and empower companies to confidently approach the future.” Check out the full article featured on Quirks
Curion’s Webinar Series Donated $10,775 in partnerships with Feeding America
On June 1st 2020 Curion concluded it’s 4 part Learn and Give Back Webinar Series. Thank you to everyone who attended. With your support, Curion was able to donate $10,775 to Feeding America, a nonprofit organization of more than 200 food banks that feed more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies.
If you missed our any of our webinars you can view the recordings here.
Partner with Curion and let’s fight to end hunger together. Curion will donate 1% of its sales to Feeding America, for any new projects completed now through June 30th
How to get started: Reach out to your Curion account manager.
Curion launches two promotions to support Feeding America
Opportunity for clients to learn while giving back to those who find themselves the most affected during this time of profound challenge.
CHICAGO, May 4, 2020 /PRNewswire-PRWeb/ — On April 8th, Curion, a leading consumer insights company, launched two promotions to support Feeding America®’s COVID-19 Response Fund. The company will donate 1% of all sales through June 30th as well as $25 for every person who attends each of their webinars in their Learn & Give Back series to help support Feeding America’s response efforts during this pandemic.
The significance of Curion’s 1% of all sales donation is magnified by the company’s announcement to reopen its facilities in conjunction with unprecedented demand for insights and record-breaking sales for many CPG brands. Curion’s webinar series seeks to document and examine the rapidly evolving consumption habits that feed their clients’ insight needs. Both promotions will leverage the CPG community and its current environment to support those who are struggling.
Sixty five percent of Curion’s Global clients represent key food and beverage companies that affect the food supply chain. As the leading consumer insights company, Curion finds itself nestled between consumers and some of their most predominant providers. By tapping into the current needs of clients as well as their conviction to give back to consumers whose loyalty and support have bolstered their products, Curion will pour back into consumers through Feeding America.
CEO Sean Bisceglia states, “The consumers whose behavior has informed brands’ growth and success are the same consumers struggling to access vital foods and products. We, as members of the product and food industry, have a profound opportunity to give back to the consumers that form the backbone of our profession.” Curion’s promotions demonstrate the symbiotic relationship between consumers and the food and product companies. As Curion streams the results of its study on consumer decision making during quarantine and encourages clients to start new projects, funds will be collected to help those very consumers.
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like but why and how they are liked. As a result, Curion clients mitigate the risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities, and world-class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas, and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.
About Feeding America:Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Curion Insights Contact
Lisa Spathis, Lisa Spathis Public Relations, Inc.,
Feeding America Contact
Please contact one of our media representatives or call 800-771-2303
In the world of consumer insights, online research is unlikely to become the ‘new normal’ – FOOD DIVE
“Coronavirus has us all rethinking how we will do research this year,” says Patricia Manos, VP marketing at consumer insights and product testing specialist Curion, who says there are multiple ways to glean insights from consumers remotely, from video diaries to virtual focus groups.
Check out Curion featured on Food Navigator.
Chicago-based research firm Curion launches “LifeLabs” to conduct consumer testing in real-world settings. Check out LifeLabs by Curion featured on Prepared Foods.
With the advent of in-context testing, researchers can now take product testing to consumers where they live and relax, such as community gyms, popular bars, theaters, restaurants, senior living or anyplace consumers go to mingle, relax and work… Check out LifeLabs by Curion featured on FOOD DIVE.
Chicago-based research firm Curion launches “LifeLabs” to conduct consumer testing in real-world settings
Our research has revealed that the most accurate consumer insights are born from people interacting with products in their day-to-day lives… Check out LifeLabs by Curion featured on Snack Food & Wholesale Bakery.
Hear Curions Midwest- VP of Client Services, Keren Novack talk with My Food Job Rocks host Adam Yee about her background in the industry, career, trends, and how Curion is helping our fortune 500 clients perfect, innovate, and bring to life their products through all stages of a life cycle.
Product testing out of the lab brings the experience to the consumer’s life, enabling researchers to understand the brand in a context that is more real than central location testing.… Check out LifeLabs by Curion featured on Quirk’s Media.