Tuesday, January 28, 2025
8:30 a.m. – 3:00 p.m.
Walter A. Buehler Alumni Center – AGR Hall, UC Davis
Join UC Davis and Curion as we honor and celebrate the 50th anniversary of the industry revolutionary Quantitative Descriptive Analysis (QDA) methodology.
Developed in 1974 by Dr. Herbert Stone and Joel Sidel, QDA was the catalyst that sparked Curion’s rich history of delivering consumer and sensory insights to global brands.
The importance of QDA Day
The QDA methodology transformed product testing by placing human perception at the center of research. Originally applied within the food industry, this approach relies on trained panels to identify, describe, and quantify key attributes using their own words. Over five decades, QDA has advanced industries ranging from foods and beverages to personal care, household products, and beyond, laying the groundwork for the robust, data-driven solutions Curion provides today.
QDA Day: A legacy worth celebrating
Fifty years later, we gather to recognize the lasting impact QDA has made on product development, consumer insights, and sensory science. At this special UC Davis event, you’ll learn how the QDA framework continues to adapt to emerging market trends and consumer behaviors, ensuring product excellence every step of the way.,
Join us at QDA Day and be part of our story
Whether you’re an established industry expert or new to consumer research, QDA Day offers a chance to deepen your understanding of this time-tested methodology and get a glimpse of how Curion continues to innovate.
Help us honor the visionary work of Dr. Herbert Stone and Joel Sidel and discover what the next 50 years of QDA-driven insights will bring.
About UC Davis College
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
