ESOMAR’s annual conference is a premier event that brings together innovators, influencers, and industry experts from around the world. In one place, experts will explore the latest trends, methodologies, and technologies shaping the insights industry, including open-ended AI. Attendees will hear from some of the world’s largest brands sharing their latest projects, challenges, and insights.
At the ESOMAR conference this year, industry thought leaders from Curion and CanvsAI take center stage. We are presenting on the power of trustworthy open-ended AI in unlocking consumer empathy. This topic is crucial for brands to learn and will result in faster turnarounds. Jared Feldman from CanvsAI and Michael Nestrud, PhD, from Curion will share their insights on how AI can be leveraged to generate critical insights through unstructured consumer feedback. With this partnership, brands can create a deeper understanding of consumer sentiments and preferences. This session will explore the intersection of AI technology and trust, showcasing real-world applications of AI in market research. It will teach attendees, clients, and brands how to achieve high-trust AI insights. By uncovering deeper customer understanding, brands can accelerate the insights discovery process.
Session: Jun 18, 2024 at 12:00 PM CDT; Main Stage
Speakers: Jared Feldman, Canvs AI and Michael Nestrud, PhD, Curion
The Art & Science of Innovation
The ESOMAR North American Edition conference, themed “The Art & Science of Innovation,” aims to bridge the gap between creativity and data-driven insights. Attendees from around the world are coming together to explore cutting-edge insights, game-changing strategies, and innovative technologies and methodologies.
This year, some of the key focus areas during the conference are expected to include discussions around AI integrations:
- Exploring better ways to tackle evolving challenges, such as representativity, data quality, application of new methodologies and AI, diversity and inclusion, and other critical topics.
- Demonstrating the power of using AI and how it can be impactful when used the right way.
- Showcasing the latest innovations and initiatives from insights professionals worldwide, both brand and agency side.
- Learning practical skills and new technology applications to boost efficiency and value for clients.
- Accelerating innovation and celebrating research excellence within the insights community.
How is Open-Ended AI Shaping the Future of the Insights Industry?
By sharing our joined expertise in open-ended AI and its applications, along with other emerging technologies, Curion and CanvAI continue to contribute to the ongoing conversation around innovation and help shape the future of the industry.
CanvsAI’s AI technology acts as an “empathy engine” to unlock deeper consumer insights. This works by analyzing large volumes of unstructured text data like survey responses, reviews, and social media comments using natural language processing. It provides nuanced emotion analysis that goes beyond just detecting consumer sentiment. Instead, this approach dives into identifying specific emotions evoked by products or experiences. Through this combined analysis of topics, themes, and emotions, CanvAI and Curion work together to reveal a holistic picture of how consumers truly feel.
The results? By automating open-ended text analysis, we can enhance insights productivity while scoping the full value of unstructured consumer data. In other words, we’re creating a holistic approach for effective data-driven decision-making that allows organizations and brands to achieve deeper empathy and meaningful brand communications.
The critical value of the human touch, complimented and strengthened by the use of powerful AI, ensures a balanced approach that combines data-driven insights and human creativity.
Learn What We’re Saying In Our Session About Open-Ended AI:
Artificial Intelligence (AI) has the power to dramatically elevate our understanding of consumer feelings and behaviors, especially through the analysis of open-ended feedback. However, researchers need confidence that AI can provide true and unbiased analysis. In this session, discover how AI surfaces critical insights and fosters innovation by unlocking empathy from unstructured consumer feedback. We will explore two key innovation use cases in the food and beverage, and cosmetics sectors, highlighting how AI’s ability to analyze open-ended feedback transforms human insights. Learn how to harness AI to foster customer empathy, accelerate insights discovery, and elevate the role of researchers in the innovation process.
Key Takeaways From Our Session:
- The impact of AI on the role of innovation research.
- The value of open-ended feedback in gaining deeper consumer insights.
- Real-world AI use cases across two consumer goods innovation projects.
- Incorporating high-trust into AI insights.
About ESOMAR:
ESOMAR is the global authority and driving force behind the data, research, and insights industry. As a prestigious organization founded in 1948, it represents a powerful network of more than 130 countries. Members are united by a shared commitment to excellence and ethical practices. ESOMAR’s mission is to elevate the insights profession to new heights, championing the highest standards through rigorous self-regulation, cutting-edge education, and fostering a vibrant global community. With its influential voice, ESOMAR advocates for the industry’s interests, shaping policies and public perceptions while promoting the importance of data-driven insights in today’s decision-making landscape.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
