The Death of Maximalism
Keys to Innovations that Stand the Test of Time
Every brand feels pressure to innovate or fall behind. So features get added, versions get rushed, screens get bolted onto toasters. But more isn’t the same as better. A washing machine app nobody opens. A fridge that pushes ads. Innovation that misses the one thing that actually matters: the consumer.
The real question isn’t whether you’re innovating enough. It’s whether that innovation is grounded in what consumers actually want, or solving a problem no one has.
What This Looks Like Across Your Team
Consumer Insights has to prove which ideas are worth the investment before it’s spent.
Marketing has to build an emotional connection to a product or feature that hasn’t earned one yet.
Product Development Teams live the tension between what consumers think they want, what can be built, and what consumers will actually use and are willing to pay for.
We help go-to-market teams separate the innovations that drive growth from the ones that simply add noise.
OCTOBER 21, 2026 | 10AM CST/11 AM EST
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Speakers
Join experts from Curion as they break down why some innovations win and why others fail, backed by real research into how people actually live with the products they own, and the ones that deliver true value.
What you’ll walk away with:
What separates innovation that lasts from innovation that fades —and why more isn’t always better
Define what “smart” really means to consumers
How to spot a real consumer need—and distinguish it from added noise
What consumers are actually doing with the smart, connected products already in their homes—and where technology creates friction
Know when technology creates value—and when it creates friction—identifying the tipping point where “smart” becomes complexity
A practical framework for testing your innovation pipeline against consumer truth, not internal assumptions
Uncover the deeper emotional needs and higher-order benefits that make innovation truly meaningful
Don’t miss this one. If your team is deciding what to build next, this is how you build lasting competitive advantage, not another feature nobody asked for.