Susan Sabanos

VP, Client Services, West
With 20 years of experience guiding Fortune 100 companies' product development, Susan is a master of utilizing both qualitative and quantitative research throughout each stage of product development.


Susan has been helping Fortune 500 companies to make product and marketing decisions inspired by consumer insights for more than 20 years. She has delivered impactful research-based recommendations in a wide range of CPG categories including food, beverage, personal care/beauty and homecare.

Susan’s experience spans several phases of qualitative and quantitative research in the product development process including identifying new opportunities, evaluation of the competitive landscape, concept development, product optimization and go-to-market strategy.

An early adopter of innovative methodologies, Susan was among the first to implement mobile apps for consumer generated in-the-moment experience capture, and integration of social listening to enhance context.

Susan has held senior client service positions with Kantar/TNS, Morpace and MMR Research Associates.

She holds a BA from Guilford College and an MBA from the University of Texas, Austin.