Lisa Koster Fastuca

VP, Client Services, East
Lisa utilizes her 25 years of market research experience to elevate packaging, shopper, and print insights and form more comprehensive product narratives.


With more than 25 years of experience in marketing research, Lisa is an expert in packaging, shopper and print advertising research. She truly knows the research industry from the ground up. She spent most of her career at PRS INVIVO starting as a researcher and working her way up to account management/client services, this experience gives her keen insight into understanding and providing actionable results to clients’ business issues and research questions.

Most recently she was part of the team for most innovative insights consultancies in North America – Hotspex using proprietary human analytical tools and by applying the understanding of human behavior to provide strategic direction for her clients. She partnered with client insight teams to tackle their brand-building challenges – whether that be decisions about brand identity, communications, visual identity or innovations.

Lisa is a partner and consultant to her clients through all phases of the research process. Her forte lies in combining relevant information sources together to develop insights that assist marketers with brand plans and execution. She has learned the value of understanding her clients’ business issues and applying them to research.

Lisa’s focus crosses many categories, with specific expertise in food products, alcoholic and non-alcoholic beverages, pet care, personal care and healthcare/OTC across both qualitative and quantitative disciplines.

She has worked with most of the major CPG companies including Nestle. P&G, Kellogg’s, Bayer, Estee Lauder and Constellations Brands.