Solutions (OLD)

We fuel comprehensive product narratives.

With a holistic approach, we design a custom solution leveraging the right methodologies to curate comprehensive product and consumer narratives to support you and your research needs for the entire product journey from co-creation to validation, transferring knowledge within one team.

Solutions Product The star of the show. We analyze each attribute of your product from every angle and situation, powering a new kind of product understanding. Context Everything is relative. We test your product in a myriad of different situations to tell a story and reveal robust insights for pivotal innovation. Packaging Your product’s first impression. Curion understands how vital packaging is to your product’s narrative and ensures next level satisfaction. Experience The tiniest details working in tandem to create consumers’ interactions with your products. Our methodologies fuel total experience transparency. Consumer Endlessly complex, unpredictable, and often erratic. Our alchemy of methodologies analyzes their mindsets from various angles and demystifies the consumer.

Multi-faceted Product & Packaging Insights

Exploration Understanding

Our core exploration methodologies navigate ground-breaking paths forward that connect brands and consumers, propel brands' positioning, and create elevated experiences.

Our methodologies:

  • Insights Workshopping
  • Brand Stretch & Brand Positioning
  • Shop Along/Video Diaries
  • Messaging Strategy
  • Naming Research
  • eFive®
  • Concept Tasting

Qualitative Understanding​

Using more open-ended questions and writing prompts, our qualitative tools extract colorful, varied consumer perspectives.

Our methodologies:

  • (QSI)® and BluePrint
  • Ethnographies
  • Advertising Creative Development
  • Focus groups
  • Concept Development
  • Co-creation and Ideation
  • Journey Mapping

Sensory Understanding

Through sensory testing, we analyze how consumers navigate the product experience through taste, texture, smell, after taste, and more.

Our methodologies:

  • Quantitative Descriptive Analysis (QDA)®
  • PROP™
  • Discrimination testing

Quantitative Understanding​

Consumer testers provide feedback through straightforward, actionable data points ranking each facet of the product experience.

Our methodologies:

  • CLT & HUT
  • Benchmarking & Category Review
  • Claims Substantiation
  • Choice Modeling
  • Customer Satisfaction, Needs and Gaps
  • Attitude & Usage
  • Segmentation

Quantitative Understanding

Consumer testers provide feedback through straightforward, actionable data points ranking each facet of the product experience.

Our methodologies:

  • Central Location Testing (CLT)
  • Home Use Testing (HUT)
  • Benchmarking and category reviews
  • Claims substantiation

Qualitative Understanding

Using more open-ended questions and writing prompts, our qualitative tools extract colorful, varied consumer perspectives.

Our methodologies:

  • Qualitative Sensory Immersion (QSI)®
  • BluePrint™
  • Ethnographies
  • Shop along and video diaries
  • Focus groups
  • Concept development testing

Sensory Understanding

Through sensory testing, we analyze how consumers navigate the product experience through taste, texture, smell, after taste, and more.

Our methodologies:

  • Quantitative Descriptive Analysis (QDA)®
  • PROP™
  • Discrimination testing

Agile Approach

Our agile approaches provide supplement insight into how consumers interact with products in different environments, paving the way to a more comprehensive product understanding.

Our methologies:

Growth and innovation start with understanding.

99.99% of consumers’ interactions with your product are undocumented. Without a more comprehensive understanding of the consumer experience, you can’t make fully educated product development decisions. From accessibility, packaging, and environment to sensory research and positioning, our methodologies shed light on your product’s real-world functionality and the innovations necessary for long-term growth.

Pivotal insights captured throughout every stage of development.

Innovation

Product Assessment

In-Market Validation

First, we do our homework

We explore the marketplace and analyze consumers' needs and frustrations in this space, then leverage our findings to ideate and innovate.

Where we start

  • Explore market opportunities
  • Category and consumer insights
  • Screen ideas
  • Concept testing
  • Reformulation and brand extensions
  • Competitor landscape
  • Consumer profiling

How we make it happen

Foundational Research

  • PROP™
  • Online Quant Techniques
  • TURF
  • Conjoint
  • U&A

Qualitative Toolbox

  • Ethnography
  • 1:1
  • Focus Group

Then, we turn it into a reality.

We compare product and packaging development against essential needs and opportunities, then optimize and adjust to reflect our findings.

Where we start

  • Target audience and segments
  • Test product ideas against consumer needs
  • Screen product and packaging
  • Prototype optimization
  • Test benefit statements
  • Evaluate package design optimization

How we make it happen

Qualitative Toolbox

  • QSI®
  • BluePrint
  • Focus Groups

Sensory Understanding

  • Discrimination Testing
  • Curion QDA®

Quantitative Understanding

  • CLT
  • HUT
  • Product Benchmarking

And we don't stop until it's perfect.

We identify, develop, and test the best ideas to ensure consumer acceptance and ability to meet critical consumer needs.

Where we start

  • Determine product/package readiness
  • Shopper evaluation and insights
  • Usage assessment
  • Product and packaging claims
  • Optimize and validate: Ensure final prototypes deliver important consumer product needs

How we make it happen

Quantitative Feedback

  • CLT
  • HUT
  • eFive™
  • Online Quant

Qualitative Toolbox

Sensory Understanding

  • Curion QDA®
  • Discrimination Testing

Innovation

First, we do our homework.

We explore the marketplace and analyze consumers’ needs and frustrations in this space, then leverage our findings to ideate and innovate.

Where we start:

  • Explore market opportunities
  • Category and consumer insights
  • Screen ideas
  • Concept testing
  • Reformulation and brand extensions
  • Competitor landscape
  • Consumer profiling

How we make it happen:

Foundational Research

  • PROP™
  • Online Quant Techniques
  • TURF
  • Conjoint
  • U&A

Qualitative Toolbox

  • Ethnography
  • 1:1
  • Focus Group

Product Assessment 

Then, we turn it into a reality.

We compare product and packaging development against essential needs and opportunities, then optimize and adjust to reflect our findings. 

Where we start:

  • Target audience and segments
  • Test product ideas against consumer needs
  • Screen product and packaging
  • Prototype optimization
  • Test benefit statements
  • Evaluate package design optimization

How we make it happen:

Qualitative ToolBox

  • QSI®
  • BluePrint™
  • Focus Groups

Sensory Understanding

  • Discrimination Testing
  • Curion QDA®

Quantitative Understanding

  • CLT
  • HUT
  • Product Benchmarking

Agile Approaches

  • eFive™

In-Market Success

And we don't stop until it's perfect.

We identify, develop, and test the best ideas to ensure consumer acceptance and ability to meet critical consumer needs.

Where we start:

  • Determine product/package readiness
  • Shopper evaluation and insights
  • Usage assessment
  • Product and packaging claims
  • Optimize and validate: Ensure final prototypes deliver important consumer product needs

How we make it happen:

Quantitative Feedback

  • CLT
  • HUT
  • eFive™
  • Online Quant

Qualitative Toolbox

Sensory Understanding

  • Curion QDA®
  • Discrimination Testing
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111 Deer Lake Road, Suite 120
Deerfield, IL 60015

Phone: (800) 291-1907
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