S2P: Sensory Packaging Preference
Packaging plays a vital role in consumers’ experiences with your product and in their purchase decision. By combining qualitative insights with quantitative data, Curion’s integrated, leading-edge process identifies key features and benefits that not only enhance your products and brand but also fosters repeat purchase.
You only get one chance to make a first impression.
Curion’s deep expertise in product research means we view product and packaging holistically as parts of the consumer experience. By understanding features that are important to maximizing liking, we integrate product, packaging and positioning to reinforce each other.
Curion’s unique approach starts with the desired benefits of your brand and product and, with collaboration from our carefully selected consumers, develops them into packaging prototypes that fit your positioning and resonates with your target market.