Qualitative Testing

Qualitative Testing

At Curion we love to explore people in real life.

We use approaches, strategies, and advanced technologies that let us listen deeply and observe life as it is being lived. We keep our qualitative projects interesting in the field, with original approaches and imaginative tasks that are customizable to meet your needs.

Insight Generation

We use intuitive, disruptive, qualitative techniques to push respondents out of their comfort zones, unleash their true perceptions, and unearth the freshest insights.

Insight Analysis

We have developed a robust, rational, logical framework aimed at translating observation and deep listening into strategic recommendations and meaningful responses.

Insight Articulation

We then bring it back to life and connect it to other knowledge, including quantitative results and past learnings.