How consumers buy and experience food is changing with the emergence of online shopping and a busy on-the-go culture, so it only makes sense that how companies test potential new products also evolves to better align with modern usage and values, according to consumer insight and product testing firm Curion.

“As the future of sensory product testing is replaced with big data, Alyssa will help to guide Curion through this evolution and build a process that will be second to none in the industry for our clients and help them to utilize data as an accurate and measurable indicator.”

Andrew Livermore has been named Senior Vice President of Product & Client Services Strategy

Curion applies its research lens to consumer-driven package design

Do kids always prefer sweeter products than adults? And are children’s palates really more conservative, or have we ‘trained’ them to like a limited set of flavors (banana, chocolate, vanilla, strawberry) by playing it safe with new launches? And how do you conduct product testing with three-year olds?

“Kari has worked with global brands, and she will be a great asset as we seek to expand our current client base with large, global clients,”

“Consumer insights are the rocket fuel that drive business today,”

“I am excited about joining this forward-thinking team.”