Tabetha Hawkins (Administrator) on 25 Feb 2019 5:11 PM
QUESTION: What is the mission of your organization?
ANSWER: Deerfield-based Curion Insights, www.curioninsights.com, is a state-of-the-art provider of consumer insights and sensory testing for leading and emerging brands in the food and beverage, personal care, fragrance and home care industries. Brand owners leverage Curion data to uncover: key attributes for optimization, market and demographic opportunities, flavor and texture profiles, competitive landscape and more. The company’s mission is to provide clients with high-quality consumer insights in order to mitigate risk and ensure success in the marketplace.
QUESTION: What is your preferred method of marketing to your audience?
ANSWER: Our panelists serve as our “supply” of consumer insights. We attract consumer panelists via social media and shopper marketplaces. Our CPG clients are referred to Curion through word-of-mouth referrals.
QUESTION: Is there a specific focus, topic area or department that you would like to further develop through CFBN?
ANSWER: Sensory insights have a profound influence on product acceptance, and this is where we excel. Curion services include: Qualitative Descriptive Analysis (QDA®), Product Optimization (PROP™), Discrimination Testing, Consumer Acceptance Testing and Benchmarking to name a few. Invite us to speak! We look forward to sharing our knowledge with CFBN members.
QUESTION: What benefits or advantages are you hoping to gain through your membership?
ANSWER: We want to drive brand awareness. Curion was formed with the merger of Q Research Solutions and Tragon Corp. We are backed by Monroe Capital and, in addition to our headquarters in Deerfield, have offices in Dallas, Atlanta, San Francisco and in the New York metropolitan area. It is our hope to share our knowledge with other CFBN members, and educate them on the latest methods and processes we use to help CPG brands achieve market success.
QUESTION: What was the main motivation for joining the CFBN Network?
ANSWER: Networking with brand owners and industry thought leaders is a win-win opportunity. We look forward to meeting and sharing expertise with CFBN member companies. Curion can help them in their efforts to launch product concepts successfully. As a Chicagoland-based company, we have a vested interest in helping the business community thrive. Our mission aligns well with yours, “To leverage the power of the food and beverage industry in Chicagoland to grow the industry and the local economy.”
QUESTION: What additional information would you like to share about your organization?
ANSWER: Curion recently launched eFive™, a sensory and product insights platform designed specifically for emerging brands. Legacy brands have long enjoyed the competitive advantage of sensory research, coupled with precise data analytics. eFive™ will give emerging brands quick, accurate and affordable consumer insights from industry-leading sensory experts. This solution democratizes access to the knowledge new brands need most to succeed with a suite of offerings at an affordable price.
QUESTION: What areas do you feel your organization is well versed in?
Curion is well versed in a range of disciplines including:
· Quantitative consumer preferences
· Qualitative consumer testing
· Sensory & Discrimination testing
· Fragrance testing
· Product innovation
· Mitigating against product failure
Learn more about our Cornerstone member Curion here
Article originally posted by Chicagoland Food & Beverage Network