News & Trends

News & Trends

We are at the forefront of the sensory evaluation industry and want to extend our knowledge and other information to you. Keep up-to-date with the latest news and trends on Curion and more!

Curion launches two promotions to support Feeding America 150 150 Katie Maslanka

Curion launches two promotions to support Feeding America

On April 8th, Curion, a leading consumer insights company, launched two promotions to support Feeding America®’s COVID-19 Response Fund. The company will donate 1% of all sales through June 30th as well as $25 for…

read more
In the world of consumer insights, online research is unlikely to become the ‘new normal’ – FOOD DIVE 150 150 Katie Maslanka

In the world of consumer insights, online research is unlikely to become the ‘new normal’ – FOOD DIVE

Though digital testing is a viable temporary solution, online research alone lacks the capacity to become the new normal.

read more
Curion Launches New Merger & Acquisition Strategy To Expand Footprint 150 150 Katie Maslanka

Curion Launches New Merger & Acquisition Strategy To Expand Footprint

“We believe and have confirmed with the 200 brands we service across the global CPG’s that they are thirsty for a more holistic view of their product research from packaging, product testing and most importantly, innovation for their brands.”

read more
Consumer testing during a pandemic: 150 150 Katie Maslanka

Consumer testing during a pandemic:

From virtual focus groups to video diaries… ‘Consumers really want to talk now’

read more
Curion: Real Consumer Lifestyles, Insights -Prepared Foods 150 150 Katie Maslanka

Curion: Real Consumer Lifestyles, Insights -Prepared Foods

Curion, a leading research and consumer product testing firm recently launched LifeLabs.™ an in context-testing approach that allows brands to study the way consumers use their products.

read more
Product testing in real-life situations helps uncover consumer insight 150 150 Katie Maslanka

Product testing in real-life situations helps uncover consumer insight

By trying the item at gyms, bars, restaurants and other places where it’s likely to be used, Sean Bisceglia with Curion said companies are increasing the chance that it will be a success.

read more
Chicago-based research firm Curion launches “LifeLabs” to conduct consumer testing in real-world settings 150 150 Katie Maslanka

Chicago-based research firm Curion launches “LifeLabs” to conduct consumer testing in real-world settings

Our research has revealed that the most accurate consumer insights are born from people interacting with products in their day-to-day lives:

read more
My Food Job Rocks 150 150 Katie Maslanka

My Food Job Rocks

How big companies test things, remove bias, and innovate forward with Keren Novack, VP of Client Services, Curion

read more
Insights In-Context 150 150 Katie Maslanka

Insights In-Context

Consumer insights are most authentic when product testing happens in real-world settings

read more
Does the Consumer Want Your Product? CURION Can Tell You on the NexxtLevel … 150 150 Katie Maslanka

Does the Consumer Want Your Product? CURION Can Tell You on the NexxtLevel …

Check out Curion’s CEO Sean Bisceglia on NexxtLevel Brands Podcast where he discusses the importance of consumer data, how Curion does it’s research to collect consumer insights data, and the difference in the ways big brands and small, emerging brands apply this data.

read more