Monthly Archives :

April 2018

Curion Hosts the April NCIFT Event

Curion Hosts the April NCIFT Event 150 150 Katie Maslanka

Curion Hosts the April NCIFT Event at its San Francisco Facility

Redwood City, CA – Curion, LLC hosted the Northern California Institute for Food Technology event on April 12th at its San Francisco Metro area facility. Members from around Northern California came to learn more about Curion and Sensory & Consumer Research.

Stations were set up for attendees to put themselves in the consumers’ shoes and participate in various activities, including an in-booth consumer assessment test, an in-booth discrimination test, and the opportunity to interact with a QDA moderator. All activities were modeled similar to how actual respondents and panelists experience the sensory evaluation methodologies.

The highlight of the evening was the keynote address, which was delivered by Joel Sidel, a co-founder of Tragon – one of Curion’s predecessor companies. Sidel, a trained psychologist, and Dr. Herbert Stone, a food scientist, collaborated to understand consumer behavior and their responses to various sensory experiences. Together they defined the standard on advancing sensory evaluation as an industry method of measuring and understanding customer perception. From their work, Quantitative Descriptive Analysis (QDA) ® was born—a new way of understanding and using sensory evaluation. According to Sarah Choe, Curion’s Manager of Sensory & Consumer Insights, “This was a special opportunity for NCIFT members to hear about Joel Sidel’s perspective on the QDA methodology. Members were also able to ask questions regarding their industry applications of the method directly to Sidel himself, whose feedback is invaluable.”

NCIFT attendees also had the opportunity to explore the facility and follow a self-guided tour to learn about the history of sensory and consumer research, news and facts about Curion, and view Curion’s San Francisco facility.


Photogrophy Credits: Katerina Maslanka & Elaine Chow

Curion Announces the Opening of its New State of the Art Dallas Facility

Curion Announces the Opening of its New State of the Art Dallas Facility 150 150 Katie Maslanka

Dallas, Texas – Curion, LLC, announces the grand opening of its new Dallas area testing and sensory facility which is located in Irving, Texas. David Japhet, Curion’s CEO, stated that “This new facility broadens our coverage over 4 key US census areas, which includes New York, Chicago and San Francisco, providing our clients with a network of nationwide locations under the operational control and ridged standards of Curion, to ensure quality and reliability of their consumer and sensory testing.” 

According to Donald Tucker, Curion’s VP of Testing Operations, “the new location was specifically designed and engineered to ensure we can store, prepare and test all product experiences exactly to client specifications and testing needs.”  The kitchen area offers state-of-the-art open floor plan with a 20’ commercial hood, both gas and electric ovens and burners, walk-in cooler and freezer, Pitco-Frialator gas fryers, 10 microwave ovens that can be run simultaneously, flattop grill, ice machine, three compartment sink & commercial dishwasher. The hood and all of the kitchen hook-ups are designed so that clients can bring in specialized equipment to create “in-store” environments.

The focus room contains smart board technology and traditional white boards and can seat up to 20 panelists classroom style. There’s a comfortable focus group viewing area with translation equipment, HD recording and streaming, as well as a private viewing room for up to 15 client representatives where they can view the on-going research and work productively. Additionally, there are 30 sensory booths with a mirror-image of the respondent’s computer screen for client viewing during the testing.

The grand opening which was held on April 9th featured a ribbon-cutting ceremony and personal tours of the facility. Individuals who would like to schedule a private tour can contact Donald Tucker, Curion’s VP of Testing Operations at or by calling (708) 906-1875.

About Curion, LLC

Curion has a heritage of over 65 years in consumer and sensory testing, and offers specialized facilities in San Francisco, Dallas, Chicago, and New York City metropolitan areas with expertise in food, beverage, personal care, fine fragrance, and home & fabric care. Curion has pioneered many of the sensory consumer insight methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.